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M.S. in Management of IT

Module 3

Digital Innovation—AI & Analytics

Module 3 equips you with the skills to transform enterprise operations using analytics, AI, and cutting-edge digital technologies. Spanning theory, hands-on tools, and real-world applications, this module empowers IT leaders to extract value from data, drive innovation, and shape the technologies of tomorrow.

By completing Module 3, you will be able to:

  • Design and interpret analytics and AI solutions tailored to business needs
  • Manage analytics and AI projects with discipline and ROI focus
  • Evaluate and apply emerging digital technologies for innovation
  • Collaborate effectively to create viable digital solutions
  • Champion digital innovation with clarity, strategy, and impact
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GCOM 7850: Digital Transformation through Analytics and AI (3 credits)

Business analytics, ranging from applied statistics to machine learning and AI, allows us to describe markets, understand the causal forces that affect businesses, predict the economic future, and prescribe better courses of action. IT professionals will learn what these tools are, how they work, the resources they require, how to manage projects with analytics components, and how to create and realize value from analytics initiatives.

GCOM 7860 - Digital Innovation (3 credits)

This course surveys digital technologies that are changing products, services, the way we make decisions and run business operations. While specific topics vary from year to year, examples include innovative ways to manage and visualize data, multi-sided digital platforms, IoT, digital currencies, and genAI. Working in teams, students will propose an economically viable application of one or more of these technologies to a real-world business.

The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record represent the official repository for academic program requirements.

Skills You’ll Develop 

  • Data-driven insight: Learn how organizations analyze markets and predict trends using analytics and AI
  • Technology evaluation: Understand emerging digital tools and their strategic applications
  • Analytics-based decision-making: Lead and resource projects with complex data components
  • Innovation execution: Acquire the knowledge needed to manage genAI, IoT, and digital platforms projects
  • Value realization: Connect technical deliverables to clear, measurable outcomes

The Value to You and Your Organization

Module 3 empowers you to translate analytics into a strategic asset and an innovation engine.

For you, this means mastering the full analytics lifecycle—from modeling to deployment—and confidently applying emerging tech like genAI, IoT, or digital platforms to solve real business challenges. You’ll leave with not just technical fluency, but the ability to design and manage innovation that matters.

For your organization, your expertise translates directly into smarter decisions, faster insights, and more competitive offerings. Armed with analytics precision and technology foresight, you’ll help reduce risk, uncover new revenue streams, and spearhead innovation initiatives that resonate with both users and executives.

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Digital Transformation Plan

You will develop a plan to manage the digital transformation journey for a real-world established organization. The plan will cover the main aspects of managing a digital journey, with a particular focus on architecting a digital platform, managing change, and overcoming barriers to change.

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Executives-on-Grounds Briefings

Executives-on-Grounds (EOGs), typically C-level individuals, work one on one with our participants. You will be asked to propose a specific digital innovation that fits the organization where you work or consult. On the final day of the module, which we refer to as "EOG Day," an EOG will meet you for a 15-minute one-on-one session. During this time, after you discuss your recommendation, the EOG will evaluate both the substance of your initiative and your ability to communicate it effectively to an executive audience.

Connect With Us

We look forward to connecting with you about your interest in our Graduate Programs and encourage you to be in touch with any questions you may have.

Contact Information
msmit@virginia.edu
+1 434-982-6800