The McIntire School of Commerce’s Center for Business Analytics (CBA) is a nexus for the focused exploration of data and its application to inform business decisions through academic research, industry engagement and collaboration, curriculum innovation, and professional outreach. Through partnerships between faculty, students, and our corporate members, the CBA advances McIntire’s thought leadership and recruiting opportunities in business analytics.
The CBA organizes an annual business analytics colloquium featuring current trends and best practices in analytics, engages in predictive analytics research, performs local community outreach, and supports student clubs and recruitment opportunities. The Center also partners with corporate sponsors to provide strategic recommendations, analyze trends, and support faculty scholarship.