Hi everyone! My name is Serena, and I‘m a third-year McIntire student from New Canaan, CT, intending to concentrate in Marketing and Management, with a track in Strategic Brand Consulting! I also have an outside minor in French.

I am passionate about studying the world of advertising and consumer behavior, and I enjoy taking advantage of all that McIntire has to offer. Through the ICE experience, we have studied fascinating cases, such as Lego, Disney, and Bodo’s Bagels, to name a few! Additionally, the focus on teamwork has brought me new connections with other students that I wouldn’t have been able to make otherwise, and I’ve loved both working with them academically and getting to know them personally.

Outside of the classroom, I serve as the Vice President of the Advertising & Marketing Association and a member of Club Tennis, Greek life, and Madison House, where I volunteer. When I’m not at a club engagement, you can find me cooking, hiking, or playing pickleball with friends!

In spring 2026, I will be studying abroad at the Otto-Beisheim School of Management in Vallendar, Germany, which I am very excited about! 

Fun fact: I’m learning German, which will be my third language! 

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